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Opt4 a change: re-energising a brand

At it’s inception, community energy initiative, Opt4, had a brand in place that was falling a little flat and needed to be re-energised.  The logo didn’t communicate what it did to it’s potential customers, and the colours seemed a little confused and dull, with flat green, black and blue. Opt4 is a not for profit company that was set up in Penrith … Continue reading

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