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Tag Archives: design identity
4Play Cycles: 1 Life, 2 Wheels.

The lovely folks at 4Play Cycles were looking for a new logo which made their overall marketing message much more cohesive. The owner, Adam, and his partner Hilary were really keen to have something that reflected the landscape and had a bit more depth to it. 4Play Cycles is a fantastic independent bike shop based in Cockermouth, and passion for the sport … Continue reading
Tyred of January already?

Our first rebrand of the year was completed today and we’re happy to show the results of Merlyn Tyre Services (formerly A6 Tyres) rebrand to go with their new name change. Merlyn tyres is a local family run tyre supply and fitting centre serving Penrith and the surrounding area. Offering personal service and local knowledge along with an excellent range … Continue reading
Carleton Manor Park: Branding a Development

Working with the fabulous Lisa Jackson of Acorn Marketing, we have been very lucky to be able to work on the branding of a new housing development in Penrith; from helping name the development itself and making suggestions for street names and buildings, to brochures, banners and signage. This was a massive undertaking and as we are talking about once in … Continue reading
Your Story: Rebranding HR

Story Homes approached me at the beginning of the year regarding an internal rebrand for their HR department and communications. Having gone on a research trip to their latest site in Lazonby, The Meadows, I ended up buying a home there! But that’s another story… We started with 5 concepts playing on different aspects of the Story brand. It was … Continue reading
The whole package: Utan rebrand

Utan is a self-tanning collection that aims to give you a beautiful tan and a lovely skin tone. I worked on the original launch of Utan back in 2010 when part of Ultimo, where it was stocked in department stores such as Harvey Nichols (see pic). Back then, the brand wanted to be big bold and bright; we used the … Continue reading