Last May, we celebrated the launch of a new branding project for The Hidden Corner Antiques and Tearoom in Long Marton, and we thought it would be good to reflect on the process, almost one year on from polishing up the silver service and the company treating itself to an exciting new rebrand.
Nestled on the outskirts of Long Marton, near Appleby, sits this hidden antique gem; specialising in antique furniture, the Hidden Corner is in a unique position to display and store these larger items, hitherto only available through large auctions. Owned and run by local lass, Barbara Morphet, the Hidden Corner is not only offered interesting and sometimes completely unique antiques, but also hosts a beautiful tearoom in a specially built conservatory. Barbara bakes her own scones in the morning, before serving visitors using original china and silver tea sets for the truly traditional experience, where even the jam is homemade.
But alas, the Hidden Corner lay hidden for far too long, and in May 2013 we brought this brand up-to-date. The Hidden Corner had previously had a ‘business card’ site of one page homemade by the owner. The new website acts as a showcase which allows people to keep up to date and see the style and range of pieces that Barbara has available. When hunting for antiques, the Hidden Corner focus is on quality, age, look, provenance and above all, something that is practical and can be enjoyed by today’s collector. Barbara spoke of the significance of keeping antiques up-to-date;
“I felt the rebrand was important, as the antiques market is constantly changing. It is more important than ever to relay to the customer that the antiques of yesterday can still be used today in new surroundings; not only are they still pleasing to the eye, but are perfectly functional pieces in their own right, with quality being second to none. I therefore strive to stock pieces with individual character that can appeal to all tastes.”
History and today have never been so interlinked, and original imagery from Barbara’s ancestry and childhood have been included to create the backdrop design of the website. Simplicity and quality have been the guiding principles of the design to appeal to those with an eye for style, and the new shop creates an easy environment for people to find that special piece for their home.
“The rebranding and website process was both inspiring and exciting! Working alongside Jili Allen gave me the direction and inspiration to move the whole project to a new level and I am delighted with the results. I hope that everyone receives as much enthusiasm from the information provided on the site and that it will inspire them to come along and visit us at the Hidden Corner.”
Since the rebrand, we caught up with the lovely Barbara to see how the rebrand had changed the way the Hidden Corner did business…
“One Year on, and the website Jili Allen created for The Hidden Corner Antiques and Tea Room has certainly projected the business to a new level. It has a visual appeal, attracting new clients constantly; the perfect global shop window. A big thank you Jili.”
So pop down to the Hidden Corner this summer and give a new home to an old favourite.