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The Lake District Wildlife Park

The Lake District Wildlife Park is home to over 100 species of animals. Based within 24 acres of parkland, they are a short drive from Keswick.

The brief

Formerly Trotters World of Animals, the wildlife park was looking to rebrand. They were also looking to move away from their previous image, which was very child focused, to be something that also appealed to a more adult audience interested in conservation, one of the park’s passions.

We designed the branding to balance the more serious elements of the wildlife park’s mission, with bright appealing colours and characters that could be used as textures within the rest of the park itself. The script font adds a friendly edge to soften the overall feel of the logo.

“After just one meeting Jili absolutely understood what we were about and what we needed. Jili is extremely creative and intuitive, she listens and really hears! Her designs are of the highest quality. Great stuff.”

Catherine Tyrell, The Lake District Wildlife Park

 

We transposed the branding into marketing materials, advertising and map for within the park using the illustrations teamed with more real life photography of the animals themselves. We then completely redesigned the website, which was coded by Colourmedia, to be bright, inviting, yet serious about conservation.

The slightly deeper tones of the colour palette appeal to both children and adults and can be adapted for targeted literature for the two main customer groups.