Experienced lighting retailer, Kelvin Dixon, had taken over electrical shop ‘Seagraves’ in Penrith and needed a rebrand. The branding from the initial merger was green and gold and more than a little dated.
As the product offering was shifting to more lighting focus, we created a brand that was much more representative of the business.
Using classic silhouettes and keeping to a crisp monochrome, we designed and developed a logo suite, website and in store POS that reflected the business and elevated the customer base.
“We engaged with Jili when we decided to rebrand our lighting business. I have to say that the whole process was far easier than I had imagined and following an initial chat about what we were after, the original designs and concepts that Jili came up with were great. We then discussed ways in which to develop the brand until a final design was agreed upon to be the base of the shop front and website.
Since our rebrand, our business has grown and we have many people commenting on how good the signage and branding look. I have no hesitation in recommending Jili to other businesses.”
Kelvin Dixon, Director, Seagraves and Dixon