Experienced lighting retailer, Kelvin Dixon, had taken over electrical shop ‘Seagraves’ in Penrith and needed a rebrand. The branding from the initial merger was green and gold and more than a little dated.
As the product offering was shifting to more lighting focus, we created a brand that was much more representative of the business.
Using classic silhouettes and keeping to a crisp monochrome, we designed and developed a logo suite, website and in store POS that reflected the business and elevated the customer base.