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A hat-trick of awards to finish 2023! Onwards and upwards for 2024

Loans by mal

Mal (Monthly Advance Loans) is a no nonsense short term loans company providing unsecured loans based on your monthly income. Specialising in short term loans for contractors and the self employed, mal was originally developed specifically for Isle of Man residents. The launch has been so successful that they have broadened their original customer base to create a UK specific version of Mal too.

The brief

Initially an Isle of Man only company, we were tasked with creating a logo, character and website for Monthly Advance Loans. The company were keen to shorten their initials to Mal and have a character who would be able to grow and develop with the brand. After much research, multiple options (and clothing requests) we created Mal the Mallard and a brand to sit alongside him. The logo suite allows for flexibility of use and the character has been provided in multiple positions for their in-house marketing team to work with.

“My experience working with Jili and her team has been excellent.  They have assisted me with the design of a new brand, through to designing and launching our new website. Nothing has been too much trouble despite our constant requests to shorten deadlines and make changes to our initial requirements. I would highly recommend Jili’s services to anyone.”

Lisa Rowe, Director, Monthly Advance Loans Limited


We also designed and built their websites for both the UK and Isle of Man. Integrating with specialist financial software, we were able to develop and build a site that was both visually appealing and fit for purpose. The aim was to keep it bright, concise and easy to follow and we believe this has been achieved. We continue to work with the team to assist in any way we can.