We were tasked with updating the school branding, which had grown a little tired and needed to better reflect the school and it’s values.
The brief was a complicated one, we needed to retain a ladybird with 13 spots to signify the schools that had come together, adding lots of colours without being too garish, incorporating the school’s key values of Service, Hope and Compassion, ideally incorporating a human element, making it quite modern, incorporating an illustrative style that was not too naïve, and all of this while keeping a feeling of simplicity. The values elements, were also ideally required to be split up for use elsewhere.