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A hat-trick of awards to finish 2023! Onwards and upwards for 2024

Hutton John Estate

Passed down from generation to generation, Hutton John Estate is a family-owned collection of luxurious accommodation. Situated in a quiet corner of the northern Lake District, join us to unwind within nature. Striking the balance between heritage and contemporary living, our cottages and cabins are just a stone’s throw away from Ullswater. Spend the day adventuring in the Lakes and return to your nook of luxury where you can relax in complete privacy.

The brief

We’ve worked with the lovely Kate at Hutton John Estate for a number of years now and watched how her beautiful family Estate has developed. We rebranded the Estate to tie in with the launch of a new venture, Highgate Cabins. After much discussion, it was decided that these luxury cabins needed a brand that sat within the overall brand of the Estate, but had int’s own unique identity.

We took the colours from the original family crest and developed three brands; Hutton John Estate, Highgate Cabins, and Lakeland Cottages. Each has it’s own icon and colour suite, that work beautifully together on the website and associated marketing materials.


We’ve created a set of strong brand guidelines and built a website that can adapt and grow as the ventures flourish. The new branding suite adorns everything from communications to bathrobes and gives a refined yet approachable feel to the Estate.

‘Thank you so much for all your hard work, yourself and James have made the whole process seamless and I couldn’t have asked for better.”

Kate Fraser, Hutton John Estate

The icons that have been developed have been supplied as individual illustrations allowing the animals and leaves to adorn social media posts and allow for a consistent and professional overall feel.

We have assisted Kate with additional services and suppliers, for aspects such as marketing and photography that work in a style appropriate to the project.