Emma’s Dell & The Wild Strawberry

Two licensed crêperies in the heart of the Lake District; in Grasmere and the market town of Keswick. A family-run business, they provide a relaxed and stylish environment in which their customers can enjoy delicious food and drink.

The brief

The client had purchased a café in Grasmere, The Lake District, and had a real passion for Wordsworth, inspiring the new name ‘Emma’s Dell’. We were asked to produce an illustrative brand that highlighted this, with elements of scandi-chic. The colours for the interiors were already decided, so we incorporated these tones into an original illustration of the dell. This formed the core of the branding, from a children’s colouring page to the interior décor itself. When the client purchased another café, this time in Keswick, we were tasked with rebranding The Wild Strawberry, and create a complimentary brand to sit alongside the Emma’s Dell branding as a sister establishment with its own identity and colour scheme. We designed the websites for both establishments.

“I thoroughly enjoyed working with Jili to produce logos, signage and websites for our cafés. She made the process so easy for us and was excellent at responding and communicating. The designs she produced are beautiful, providing exactly the image we wanted for our businesses. Jili helped us select our design by coming up with a range of concepts and asking for feedback on each so that she could understand our likes and dislikes.

I was taken aback by the logo she did for Emma’s Dell – more a piece of artwork than graphic design. Jili used the colour schemes that I had chosen for the cafés to produce a final suite of logos and although the two cafés have different names, logos and colours, she ensured that there was a recognisable similarity between the two brands. The logos and websites are clean, contemporary and inviting and we wouldn’t hesitate to use Jili and her web designer again – in fact, we already have as they have since created two other logos and three websites for our other businesses and charity.”

Emma Bray, Café Proprietor, Emma’s Dell & The Wild Strawberry