On behalf of Holly at Evergreen Communications, we were tasked with helping Blaithwaite consolidate and reframe their visual direction. Evergreen had produced a new marketing strategy with the aim to ‘rewild’ yourself within the house’s magnificent grounds.

Instead of simply changing the existing logo from Blaithwaite House to Blaithwaite Country House Estate, we took the opportunity to rebrand the business, ready for future expansion.

The main request was to incorporate the ancient cedar tree within the grounds, which has strong roots within the family. How this was achieved was flexible. The brand needed to be family friendly, open and clear, but with a nod to the grand heritage of the site.