On behalf of Holly at Evergreen Communications, we were tasked with helping Blaithwaite consolidate and reframe their visual direction. Evergreen had produced a new marketing strategy with the aim to ‘rewild’ yourself within the house’s magnificent grounds.
Instead of simply changing the existing logo from Blaithwaite House to Blaithwaite Country House Estate, we took the opportunity to rebrand the business, ready for future expansion.
The main request was to incorporate the ancient cedar tree within the grounds, which has strong roots within the family. How this was achieved was flexible. The brand needed to be family friendly, open and clear, but with a nod to the grand heritage of the site.
We created a brand that works across colour ways, and across many media, from signage to merchandise.
Using the silhouette of the tree to form the ‘B’ softens the overall feel and we can add nature and calm within the letter itself, as in taking a peek into the estate itself, where nature reins supreme.
We were then tasked with improving their existing website both visually, but more importantly, from a UX perspective, making it much easier for the visitor to get to the information they needed as directly as possible.
Find out more at blaithwaitehouse.co.uk