BEEP began as an anagram of the doctor’s surgery where founder Dr Theo Weston MBE worked, and also related to the cars that bring the emergency doctors to the scene. Originally branded with an illustration of a cartoon car, the team wanted to bring the branding more in line with their serious life-saving message, and creating more consistency and professionalism across their marketing materials.
The logo is part of a suite that allows for flexible use and the icon can work as a standalone item or within the logo itself. We needed something that was clear enough to also stand out on their emergency vehicles and more and give people more of an idea of what the charity does. The car and cardiogram highlights this simply and effectively.
We have supported BEEP for a number of years, and continue to do so through web hosting and maintenance alongside ad hoc marketing support.
“We are incredibly grateful to Jili for the brilliant work she does in managing all of our website needs at Beep Doctors. Jili is very responsive and extremely helpful, nothing is ever too much trouble. She is a true advocate for our Charity and consistently goes above and beyond to support us in any way she can. Jili, along with her team, provide a very professional and reliable service. We would not hesitate to recommend Jili Allen Creative to anyone looking for great quality, dependable website support and branding.”
Jo Blackburn, BEEP Doctors
BEEP is an excellent cause, visit the website we designed for them for more information.
