The Lanes Shopping Centre

The Lanes Shopping Centre is in central Carlisle, with over 70 stores under one roof including Primark, Debenhams, Next, Monsoon, Deichmann, New Look and H&M plus a range of specialist shops, and a 600 space Park Mark awarded car park above the centre.

The brief

The Lanes Shopping Centre had an existing logo in place, but no consistent brand guidelines which resulted in a variety of different styles and messages, and no clear brand recognition.

We were tasked with developing the guidelines to reflect the recent customer research they had conducted and to create a brand look and feel that could be transposed across various events; from families to fashion, as well as print and digital advertising.

We provided detailed guidelines and templates to work across multiple sizes and styles of media, so that the client could create effective marketing for their events themselves that had a clear and consistent style and message.

“I have worked with many designers and agencies across the Country and the thing that makes Jili unique is her ability to understand and grasp your Company, its brand and values almost instantly. It’s a rare quality for a designer to have and makes her not only easy to work with, but a joy as well. I would have no hesitation in recommending Jili to anyone and look forward to seeing her and her Company going from strength to strength.”

Holly Woodhead, Marketing Manager, The Lanes Shopping Centre

 

We created three styles of presenting information which all worked in tandem and allowed the company greater flexibility in getting their message across; whether it be events, style guides, or simply changes to opening hours.

We also designed the look, feel and branding for their Christmas campaigns and Loyalty card schemes.

Eden Valley, North Cumbria, UK.

+44(0)7863 546596

hello@jiliallen.com

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