Settle to Carlisle Trust

The Settle and Carlisle Railway Trust is a registered charitable trust formed in 1990 to help preserve, restore and maintain historic buildings and structures along the line and to promote public knowledge and appreciation of this much-loved line.

The brief

We were originally approached by The Settle to Carlisle Railway Trust to refresh and redesign their logo and to create a website that was more modern and user friendly, not only showcasing the work of the trust, but also to be used as a tool to market and book their unique self-catering accommodation alongside this historic railway line.

We started by looking at the Wyvern and the colours that are synonymous with the traditional railway, and developed a palette and a logo that combined the historical references with a more clear and modern approach.

We have given the trust a clear identity and style which has been followed through with advertising, marketing materials, signage and more.

“You’re a miracle worker – thanks so much.”

Chris Bray, Settle to Carlisle Trust

They are now able to update their website themselves and promote the work that they do to raise more valuable funds to keep this important element of British rail history alive.

Eden Valley, North Cumbria, UK.

+44(0)7863 546596

hello@jiliallen.com

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