We were originally approached by Holly at Evergreen Communications to refresh the branding of Pearns Bay House. The logo is inspired by one of the stunning custom sculptures within the grounds and we developed a full suite of brand guidelines to compliment the new branding and ensure a consistent palette, font and message.
In refreshing the brand, we also took on the website, redesigning and streamlining aspects of the site to optimise for SEO purposes. Their existing website had the style, but lacked a little substance when it came to editing and clarity of information, and to ensure that all communications were consistent, the hierarchies of the website needed to be adapted.
Their full brand guidelines included templates for stationery, checklists and more to ensure a professional consistency across all communications from the house. We have since designed custom postcards, promotional materials and more.
The website has been designed to compliment the Piet Boon designed interiors, marrying modern forms and simple rustic textures and palette to bring the outside in and the inside out. Elements of marble act as a watermark throughout the site and clean lines show the imagery off to it’s full potential.
We conducted a full SEO report and worked with Holly to rewrite sections of the site to highlight keywords, improve the metadata and tagging, and added a news section for refreshed content, to ensure the best possible organic growth for the site.
A truly beautiful house.
+44(0)7863 546596
hello@jiliallen.com
