Pappy’s is a brand with a big personality, but came to us with inconsistent comms and visual branding. While Evergreen worked on the wording, we looked at pulling together all the visual aspects of this unique brand to give it a strong cohesive brand identity. With four strands to the business, the logos, adverts and signage had all developed slightly differently creating a hodgepodge effect, and doing a disservice to the fantastic business it is.
When businesses fail to present a uniform visual identity, it can create confusion among consumers, dilute brand messaging, and lead to a lack of trust. A cohesive visual communication strategy helps establish a strong brand identity, ensuring that customers can easily recognise the brand and associate it with specific values and qualities. Ultimately, increasing conversion and retaining clients. Pappy’s were looking to expand, which is the perfect opportunity to take stock of who, why and what you are alongside how and where you are going – building a strong brand foundation from which to grow.
We started by pulling together all existing branding, marketing materials and communications, to see what worked and what didn’t and research into how those resonated with their customers. From this, we can then streamline and adapt to elevate a brand and create a cohesive graphic strategy, by looking at common elements and amplifying those. We then add to the overall package by looking at complementary elements that could be added to encourage visual diversity while sticking to the same overall brand messages.
Using consistent elements, such as streamlining fonts, colours and graphics; the brand is in a strong position. Each strand has its own colour palette that forms part of the wider palette ensuring that each complements the other. We took this further, with textures, shapes and icons that could be carried across to highlight the warm, rustic and friendly personality of this family-owned business.
We continue to support Pappy’s with website hosting and maintenance.
