As Eden Eyecare’s services expanded, their brand needed to reflect their premium service and product offering. We initially worked to develop a brand strategy looking at how to align their three key service areas – and developing an overarching strap line of ‘Enhanced Optical Services’, alongside specialist service sub-brands.
Originally approached for a brand refresh, this developed into a full website redesign and build, marketing materials, social output and continuing with SEO services, including blog writing and newsletter management alongside more technical strategies.
We created a simple, clean and sophisticated brand aesthetic and continued to streamline their messaging and brand tone of voice, leading to several awards and press attention, including winning Independent Opticians of the Year.
“As a small independent business we had invested in many websites to try and capture the essence of our business, but we never quite achieved this until we entrusted a total rebrand and new website to Jili + James and we are sooo glad we did !!
The whole process was amazing, we finally feel our business is reflected in feel and style on our website as well as seeing an improvement in usability for our patients which means we have seen an increase in enquiries and services booked online.
We continue to work with them to improve other aspects of our business to keep engagement high with our patients such as our newsletters etc.
We would highly recommend and a huge thank you for all the help over the years it’s always a pleasure working with you !”
Zoë Anderton, Eden Eyecare.
