Utan

With multiple beauty awards and world-firsts to their name, utan are specialists in tanning with a focus on health and wellbeing. Loved for their high-performance formulations with superior ingredients like their signature organic DHA, they are committed to bringing you the most innovative tanning products in the world.

The brief

We have worked with utan for over a decade, developing branding and packaging through all its various iterations. Our work has been featured in Harvey Nichols, House of Fraser and Debenhams, as well as high street beauty chains, Boots and Superdrug.

Now with Bec Mone at the helm, the brand has been completely revitalised, attracting a new clientele and embracing a completely different fresh and current style. We were happy to help with the packaging design for various products within the new ranges, including Tanning Gummies and Vaycay Gummies.

“Not only is Jili very creative she is a lateral commercial thinker who will offer new ‘route’ to consider creatively to ensure the best possible end product. She works with speed but not at the expense of work quality. I thoroughly enjoyed working with Jili and would highly recommend her for future projects.”

Hilary Dart, Cosmetic Consultant for Utan.

 

Working not only on packaging design and conception, but also on promotional boxes, and web banners, we have created graphics individual to each product loosley inspired by Pop art elements. utan has a strong social media presence and the bright and bold graphic identities within the ‘u’ allow for further expansion of the brand personality.

The full collection is available online at utan.co.uk as well as in Superdrug stores nationwide.

Eden Valley, North Cumbria, UK.

+44(0)7863 546596

hello@jiliallen.com

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