Eden Yard

Launched in 2022, Eden Yard is a Cumbrian Rapeseed Oil stocked in delicatessens and Michelin-starred kitchens alike. Cold pressed extra virgin British cooking oil, grown on the family farm in the beautiful Eden Valley.

The brief

New to the market, Eden Yard initially approached us without even a brand name. Through research and multiple brainstorms, Eden Yard was decided upon, with a strap line of ‘Field, Farm, Feast.’ The company was starting out cold-pressing their homegrown rapeseed to produce a beautiful golden oil, but have future expansion plans so the branding and name needed to reflect that.

The brand style was to reflect the high quality of the ingredients and have something that stood out on the shelf. Jannike was keen to go with the black and gold contrast, which mirrors the liquid sunshine so well. Retaining natural elements while balancing the traditional with the modern, we created a brand that is timeless and rural.

After forming the brand, we designed the packaging. We wanted to introduce an element of movement, and the ‘splash’ of the oil did just that. Reflecting the simplicity and natural beauty of the product, we had to make quite a lot of information feel simple and clear, and are delighted with the end results.

“Amazing! Thank you so much for everything, hopefully lots more to do together, we love it and so do the customers!”

Jannike Taylor, Eden Yard.

Beautiful photography by Lucy Barden who we recommended for this shoot. Buy your oil online at eden yard.co.uk

Eden Valley, North Cumbria, UK.

+44(0)7863 546596

hello@jiliallen.com

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