New to the market, Eden Yard initially approached us without even a brand name. Through research and multiple brainstorms, Eden Yard was decided upon, with a strap line of ‘Field, Farm, Feast.’ The company was starting out cold-pressing their homegrown rapeseed to produce a beautiful golden oil, but have future expansion plans so the branding and name needed to reflect that.

The brand style was to reflect the high quality of the ingredients and have something that stood out on the shelf. Jannike was keen to go with the black and gold contrast, which mirrors the liquid sunshine so well. Retaining natural elements while balancing the traditional with the modern, we created a brand that is timeless and rural.