Eden Yard initially approached us without even a brand name. Through research and multiple brainstorms, Eden Yard was decided upon, with a strap line of ‘Field, Farm, Feast.’ The company was starting out cold-pressing their homegrown rapeseed to produce a beautiful golden oil, but have future expansion plans so the branding and name needed to reflect that.
The brand style was to reflect the high quality of the ingredients and have something that stood out on the shelf. Jannike was keen to go with the black and gold contrast, which mirrors the liquid sunshine so well. Retaining natural elements while balancing the traditional with the modern, we created a brand that is timeless and rural.
We designed the packaging, introducing an element of movement with the ‘splash’ of the oil. Reflecting the simplicity and natural beauty of the product, we had to make quite a lot of information feel simple and clear, and are delighted with the end results.
The brand has since developed its range, with infused oils, dressings, honey, mayonnaise and more, and are currently progressing with a Farm Shop. We love working with the team at Eden Yard as it evolves and expands.
It is always an honour to be part of a brand journey from the start and keep the brand message consistent while tweaking and adapting for subtle refreshment – allowing a brand to stand the test of time. We look forward to continuing to work with Eden Yard.
“Amazing! Thank you so much for everything, we love it and so do the customers!”
Jannike Taylor, Eden Yard.
Beautiful photography by Lucy Barden who we recommended for this shoot. Buy your oil online at eden yard.co.uk
