We were approached by Alflora before a brand name had even flourished. We researched and provided several options which fit the brief of the company to be created. Alflora’s key product is organic Alfalfa hay. The organic nature of their products is relatively unique in the UK, using forage sourced from the sun-soaked fields of Italy.

The team were looking for a logo that exuded both confidence and friendliness. We developed a logo that could work with or without its accompanying icon, which can also be used elsewhere to reinforce brand recognition. Something that is simple, yet has a clear character. We have also created packaging and more as the brand develops.

“We involved Jili and her team at the first inception of the Alflora brand and they have remained an integral part of the business right up to the present day. They handle all branding, website works, advertising materials, video work and packaging design. We are really glad to have them on board, and look forward to working together as the company grows into new avenues and products.”

Henry Lowthian, Alflora.