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A hat-trick of awards to finish 2023! Onwards and upwards for 2024

The Lanes – Christmas Campaign

The Lanes Shopping Centre is in central Carlisle, with over 70 stores under one roof including Primark, Debenhams, Next, Monsoon, Deichmann, New Look and H&M plus a range of specialist shops, and a 600 space Park Mark awarded car park above the centre.

The brief

We were originally approached by The Lanes Shopping Centre to create a new and consistent Christmas campaign for use in store, digitally and in advertising. After three initial concepts, we developed the ‘Shopping Wonderland’ campaign with a distinctive bright bold flat lay feel to promote the centre through print, digital, radio and video.

Following this successful campaign, we also worked with The Lanes to produce an annual gift guide showcasing products from throughout the stores. Our duties included creative direction throughout the photography and layout of imagery, graphic design and layout, sourcing original photographer, printing and delivery options.

“I have worked with many designers and agencies across the Country and the thing that makes Jili unique is her ability to understand and grasp your Company, its brand and values almost instantly. It’s a rare quality for a designer to have and makes her not only easy to work with, but a joy as well. I would have no hesitation in recommending Jili to anyone and look forward to seeing her and her Company going from strength to strength.”

Marketing Manager, The Lanes Shopping Centre


Within the campaign, we worked across all media and were delighted that the radio jingle we conceived won a national industry award: ‘Best Use of Music’ at The VOX Awards (The Lanes – Winter Wonderland. Music by Mark Whickenden. Sonic Boom Produced by Metro Radio. Concept/words by Jili Allen Creative).