The George Hotel

The George Hotel is an historic hotel in the heart of the town of Penrith; providing accommodation, delicious dining options, and a vibrant bar within the hotel. With royal connections, The George has a wide and varied schedule of events which are held within their stunning original Georgian Ballroom.

The brief

We first worked with the lovely George Hotel when they formed part of Lake District Hotels Ltd but when they were purchased by another group, we helped give them a more defined identity across their marketing materials.

They wanted a bold, simple, image-led design, and as they hold at least one event per month, we thought that they needed a consistent feel so that whatever the promotion, it was recognisable as a ‘George’ event. We therefore created a promotional design package that could work across flyers, posters (both small and large scale) and social media.

To keep the individuality of each event, we have used bold imagery and a key colour on the standard elements. This allows for an attractive suite of promotional materials that gets the message across.

“I have worked with Jili Allen over many years via various Hotel Groups, and have had, and continue to do so, a very good working relationship with her.

Jili takes the time in building up knowledge of the product she is working on, the style of the artwork, the flow of the design, ensuring the promotional material slots in and works along side the existing literature within the business.

Excellent turnaround time, very responsive and a very professional individual who I would go above and beyond to highly recommend.”

Fiona Sellars, Group Marketing Manager, Everbright Group

Eden Valley, North Cumbria, UK.

+44(0)7863 546596

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