We were first approached by Emma when she started her home-grown flower business and was looking for a logo. Emma’s preferred style involved elements of Art Nouveau, Arts and Crafts, and her favourite flower, the blue cornflower. Iconographic style with an almost stencil like element, we needed to retain the organic shapes and movements while dealing with a larger than usual company name.
Our aim was to create something stylised, calm and gentle, like Emma herself. Green in the best possible sense, Emma is passionate about sustainable, eco friendly flowers.
We used a muted blue colour palette and three different logos which together form a logo suite for flexible use.
There are also inverse colour ways, etc, which is of course something we provide as standard.
Since then, we have designed postcards, gift cards, labels and more.
“Absolutely flippin brilliant. Thank you so much.”
Emma Greenshaw, The Fellside Flower Company.
We have also sourced the printing for Emma, ensuring that all marketing materials are printed on recycled materials to ensure that her sustainable message run through all elements of her brand.