We have worked with The Beacon Museum for four years now working on their Annual Guide. The guide details the touring exhibitions, anything new within the museum, and promoting their permanent exhibitions. They were looking for a more grown-up design from previous years, yet one that did not alienate children or appear too stale.
Each year the leaflet is refreshed, not only with the new exhibitions, but also looking again at its usage and visual appeal. This year, the focus shifted to the permanent exhibitions and a fantastic new investment project #BeaconSparks which will introduce more digitally interactive elements within the museum.
The extended DL leaflets stand tall within the information racks as the Beacon itself stands proudly on Whitehaven harbour. We wanted to get across the idea that The Beacon is packed full of exciting things to learn, see and do, so a montage effect was chosen to create the iconic shape of the mock-lighthouse building. The double gatefold element of the leaflet subconsciously reinforces that there is always more to see, to open, and allows for different categories of information to be displayed.
We wanted to retain an element of fun as this is a child-friendly museum, so worked with the learning link circular shapes within the logo. As the brand colours are quite vibrant, we toned these down with an extended colour palette that used deeper tones of bright colours.
We also designed the logo for the Beacon Portal to exist in tandem with their current logo and corresponding leaflets.