Penrith Building Society were keen to refresh their image while remaining true to their original purpose. After development and consultation with members and clients alike, a new brand was created that incorporated illustration of the town and retaining an update and adaptation of the ‘seal’ that was an important element for members to keep from the original branding.
We adapted this brand into the new sectors, which were to be more clearly defined, and followed the brand through into the website design, marketing materials, corporate materials and throughout all the Society’s output.
We were also asked to provide creative consultation on the interior of the Society, for which we provided impressions and suggestions, which culminated in a beautiful, refreshed feel for the Society.
“We had a complex project involving a challenging brief. Jili got it straight away not just totally understanding it but added value, innovation and energy to it. I have been struck by Jili’s versatility as a designer and she seems able to turn her hands and her head to a lot and certainly to everything we gave her. I have been singing her praises to everybody I meet.”
Amyn Fazal, CEO, Penrith Building Society
With a new CEO at the helm and a new look, we continue to work with the Penrith Building Society team on their Annual Newsletter and Review documents.