Yewbarrow Flower Farm

Based in the beautiful Eden Valley, Yewbarrow Flower Farm is home to one acre of land, full of mostly British grown, sustainable and seasonal flowers.

The brief

Working with Acorn Marketing, we designed the branding and website for this green-fingered business.

Lisa and Alison were looking for something soft yet earthy, with script elements, a wheelbarrow and flowers. They were also very set on their lovely dusky colour palette, which we elevated with a splash of green to give the branding some freshness.

With content written by Lisa, we took the logo apart and used the elements throughout the website. From the flower across the menu to the background texture of the pages.

The imagery style Alison has chosen is quite dark and atmospheric, which works really well to contrast against the lighter graphic and background elements, allowing the colours and textures of the flowers to really pop.

Looking to have a more organic, natural feel to the website, we’ve created some graphics to layer and give more of a 3D feel in keeping with the branding. We created a logo suite and brand image that can be easily transposed from the website across all marketing materials.

We also provided graphics for social media, including frame elements so that the client could make consistent messaging and visuals themselves.

Visit the website that we designed and built, Yewbarrow Flower Farm and let us know what you think.

We have since also simplified their logo design for further use on merchandise such as hats and socks!

Eden Valley, North Cumbria, UK.

+44(0)7863 546596

hello@jiliallen.com

DESIGN IDENTITY / DESIGN FOR PRINT / DESIGN FOR DIGITAL / DESIGN FOR PRODUCT / DESIGN FOR YOU