Another Way

Another Way is a charity set up by teenage activist Amy Bray to encourage people to live in a more environmentally friendly way and to form communities that can achieve real and sustainable change.

The brief

We were approached by Amy and the team at Another Way to brand their charity and create a website to help, encourage and join together people with a common purpose; to tread more lightly on our planet for the benefit of all.

This is a subject we are passionate about and so we were delighted to get involved. Amy Bray (hailed as the UK’s answer to Greta Thunberg) wanted a globe and a signpost as the main elements of the logo, and so we provided multiple options to choose and develop. The team were keen to create something that was bright, fresh and modern. Appealing to young people was a really important aspect of the brief, but equally the charity needed to include all generations to truly make a change. The result is a clear and adaptable brand, a website that continues to evolve, and marketing materials when required.

Jili Allen Creative and their sister-company, Three Peaks Web Design produced logos and a website for our environmental charity, Another Way. The charity was established by a teenager, so we wanted something modern that would appeal to the younger generation. Jili started by meeting with us to understand the charity’s aims and came up with a superb range of designs which she tweaked in response to our feedback.

The logo is eye-catching and encaptures the charity’s purpose at a glance. Jili had the idea of producing it in a range of different colours so that we can vary it according to the project. This has worked really well and the resulting palette formed the basis of our website which is bright and bold. Jili’s team did an amazing job on the website design in spite of a complex brief which required an interactive map. They were great at listening to us and adapting to our requirements. The website has helped to create exactly the right public perception of Another Way’s message and its aims.

Emma Bray, Charity Trustee, Another Way