We were approached by Amy and the team at the inception of Another Way, to brand their charity and create a website to help, encourage and join together people with a common purpose; to tread more lightly on our planet for the benefit of all – a subject we are passionate about.
Amy Bray (hailed as the UK’s answer to Greta Thunberg) wanted a globe and a signpost as the main elements of the logo, and so we provided multiple options to choose and develop – to create something that was bright, fresh and modern. The result is a clear and adaptable brand, a website that continues to evolve, jam packed with custom illustration.
We have been delighted to have evolved the website and refresh the overall visual language over a number of years, to keep it current, bold and inviting.
“Jili Allen Creative produced logos and a website for our environmental charity, Another Way. The charity was established by a teenager, so we wanted something modern that would appeal to the younger generation. Jili started by meeting with us to understand the charity’s aims and came up with a superb range of designs which she tweaked in response to our feedback.
The logo is eye-catching and encaptures the charity’s purpose at a glance. Jili had the idea of producing it in a range of different colours so that we can vary it according to the project. This has worked really well and the resulting palette formed the basis of our website which is bright and bold. Jili’s team did an amazing job on the website design in spite of a complex brief which required an interactive map. They were great at listening to us and adapting to our requirements. The website has helped to create exactly the right public perception of Another Way’s message and its aims.
Emma Bray, Charity Trustee, Another Way
