Sonia wanted a brand and website that was full of life, just like her classes. The idea was for expansion, bright and bold colours that reflected the colours of India, and clear information that was accessible and responsive across all devices.
The logo was inspired by ‘Expansion’ a sculpture by artist Paige Bradley, but also a nod to art itself which played a large part in Sonia’s former career. These artistic splashes are mirrored throughout the site as splashes of inspiration, colour, vibrancy and life. They also add a more organic feel to the very linear set up of web design. We introduced a calendar to showcase Sonia’s classes and workshops, as well as a Yoga Philosophy blog where Sonia can share her thoughts and thoughts from great Yoga masters to further inspire and enlighten her students.
We sourced imagery that fit with Sonia’s ethos and desired feeling for the site. We have also designed promotional material to compliment the site, and the logo will be used on clothing and equipment in the future.
“Love the yoga website you designed for me! It’s not just about giving information, but also life and vibrancy! Hard to do. Thank you so much – my students love it too.”
Yogacharini Sonia Allen-Wall, Ancient Art of Yoga