Category: blog

Winners of Web Excellence Award 2023

We won the category Website / Environmental Awareness for the Zero Carbon Cumbria website, built and designed on behalf of Cumbria Action for Sustainability, which is something that is very close to our hearts here at Jili Allen Creative. We work with more than one environmental charity to try and encourage and support sustainability and eco-awareness of our actions.

The Award of Excellence is given only to those entrants who are able to represent themselves as the best on the web. The 9th Web Excellence Awards competition set a record by receiving over 1,350 submissions from 29 countries worldwide, including 38 US states and other countries such as Australia, Canada, Germany, the United Kingdom, India, Turkey, Sweden, the Netherlands, Iran, and more.

The Web Excellence team said “Once again, congratulations; your project is among the best on the web, and this is a tremendous honour!”

Well we can’t ask for more than that!

We built the website with the then Head of Marketing and Communications at Cumbria Action for Sustainability (CAfS), Jaki Bell. The focus was on informing, educating, and involving the people of Cumbria to come together for the shared goal of creating a Carbon Neutral County. The website has been built with accessibility in mind and we followed current accessibility guidelines for alternative text, contrast, and more.

www.zerocarboncumbria.co.uk

Are you looking for an award-winning website? Get in touch and see how we can help.

Product design: the whole package…

This list is by no means exhaustive, but may give you pause for thought.

Luckily enough for you, we can help with the whole package, so let us know if you need help with your big idea. Contact us at Jili Allen Creative and see how we can help.

Do you need a graphic design department?

You can have all the benefits listed above without the hassle of full or part time employees; a department that’s always ready, has your brand style to hand, and can create your graphic communications as and when you need them! By engaging an outsourced graphic design department, a business can create a strong brand identity, communicate effectively with its customers, and stay competitive in its industry.

We can offer white label services and act as the Graphic Design Department within your company, helping ad hoc or on a continual basis. Get in touch to discuss your needs.

Print design: is print dead?

Here are some reasons why:

By incorporating printed materials into your marketing plan, you can reach your target audience more effectively and increase brand awareness. So let’s discuss your project and get something tactile together that carries your message across in the most effective manner.

Print design comes in many guises so let’s find the ones that work for you. Contact us at Jili Allen Creative and let’s discuss your fabulous physical design plans.

Why should you get a new website designed?

Here are ten top reasons:

Remember that these reasons may vary depending on your specific business goals and industry. It’s important to assess your unique needs and determine how a new website can align with your overall strategy and objectives.

Contact us at Jili Allen Creative for all your web design and hosting requirements.

What’s the difference between branding and a logo?

What is a logo?

A logo is a visual representation of a company or brand. It is a symbol or design that is used to identify a company and its products or services. A logo can be a wordmark, a symbol, or a combination of both. It is often the first thing that people notice about a brand, and it is used on all marketing materials, including business cards, websites, and advertisements.

What is branding?

Branding is the process of creating a unique identity for a company or product. It is the way that a company communicates its values, personality, and mission to its customers. Branding includes everything from the company’s name and logo to its messaging, tone of voice, and visual identity. It is the way that a company distinguishes itself from its competitors and creates a connection with its customers.

 

The difference between branding and a logo

While a logo is a part of branding, it is not the only element. Branding is a much broader concept that includes many different elements, such as messaging, tone of voice, and visual identity. A logo is just one part of the visual identity of a brand. It is a symbol or design that is used to identify a company, but it does not communicate the company’s values, personality, or mission.

A logo is important because it is the visual representation of a brand, but it is not the only thing that makes up a brand. A strong brand is built on a foundation of values, personality, and mission, and it is communicated through all aspects of the company, from its messaging to its visual identity.

A logo is just one part of the visual identity of a brand, and it is important to remember that a strong brand is built on a foundation of values, personality, and mission.

 

Find out more about our design identity services here. If you’re looking for a new brand, a rebrand or just a refresh or re-evaluation of your brand positioning, get in touch!