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Carleton Manor Park: Branding a Development

Working with the fabulous Lisa Jackson of Acorn Marketing, we have been very lucky to be able to work on the branding of a new housing development in Penrith; from helping name the development itself and making suggestions for street names and buildings, to brochures, banners and signage.

PrintThis was a massive undertaking and as we are talking about once in a lifetime, for some, purchases, the branding needed to be spot on.  Many names and concepts were thrown around, each combining either a link to the heritage or the locality of the development whilst clearly communicating the high-end quality of the homes.  The final name that was settled upon was Carleton Manor Park based on the historical family and Manor house that once stood in the area, and then we were onto the branding.


Carleton Manor Park is an exclusive development of forty four luxury new homes, situated on the Eastern fringe of the vibrant town of Penrith. This desirable new development stands proud within the heart of the beautiful Eden Valley; with stunning views to the Pennines and Lake District fells. With easy access to the town and just a stone’s throw away from the surrounding countryside and Lake District National Park, Carleton Manor Park provides the perfect retreat from the hustle and bustle of daily life.

Select from a range of six different designs including four bedroom homes, three bedroom bungalows and two and three bedroom apartments within the ‘Manor’ and its flanking buildings.

Apartments guide price from £250,000; Detached properties guide price from £385,000.

Carleton Manor Park Flyer Final-2

There were several directions where we could have taken the branding, but it wasn’t until the colour of a pansy sparked the Director’s interest, that we had agreed our main colour and our heritage theme.  The colour was a deep rich purple, synonymous with all things regal and a perfect choice for the development.
15-10-23 CMP Winter Festival AdvertTeaser marketing followed, then site signage, all the while developing a beautiful brochure.  The brochure’s aim was to act like a Victorian photo album style, but with a modern distinguished feel.  We wanted the brochure to be tactile and luxurious, like the homes themselves.  Opting for a rich leather-look cover with an embossed pearlescent logo and glossy inside pages contrasting with a thick frosted tracing-paper feel to overlay the images of the houses themselves.  We will keep you informed of the development’s progress, but more information or how to buy, please visit the Cumbrian Homes website.

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