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What Makes a Good Logo?

Here at Jili Allen Creative, we LOVE a branding project; whether that’s starting from scratch, a rebrand or a simple brand refresh. We love to get our teeth stuck into what makes you, your business and your customers tick. Branding isn’t all about the logo, and a logo does need to be designed within the wider context of your overall messaging (cue Brand Strategy chat), BUT a logo is a great place to start, as this is your brand signature.

A dull way to describe a logo? Sure. A logo is a visual representation of a brand or business, and it plays a crucial role in creating a strong brand identity. As I’m sure you can appreciate, a good logo should be memorable, recognisable, and communicate the values and personality of your brand. Easier said than done, but if you get yourself a professional designer, to answer Billie Eillish, this is what we’re made for.

So, what are the key aspects that make a good logo or brand mark…

So, look at your logo. Is it simple, memorable, timeless, versatile, and reflective of your brand? If so, you’re on to a winner. If not, are you ready to create a kick-ass logo?

Drop us a line and let’s get started. Contact us at Jili Allen Creative.