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A hat-trick of awards to finish 2023! Onwards and upwards for 2024

The font of all knowledge

You’ve hopefully gathered that branding is crucial to the success of your company. Your brand is the face of your business, and it’s what sets you apart from your competitors. However, one of the most under appreciated aspects of branding is choosing the right font.

I’m a self-confessed fonts geek and own more books on font and typeface than is strictly appropriate, so this is something I really am passionate about.

Sarah Hyndman, (another wonderful font aficionado) is also known as Type Tasting https://www.typetasting.com and is a great advocate for the power of font. As a self-professed fonts geek, I have always found this to be the starting point in any branding process. Different fonts say, or indeed ‘taste’, different to your audience. This works on the subliminal layering of graphic meaning, which is a topic for a later discussion, but what you need to know now is why it’s important.

Let’s start with the basics:

Choosing the right font is an important aspect of branding that should not be overlooked. By selecting a font that is consistent, legible, reflective of your brand’s personality, and unique, you can create a strong brand identity that resonates with your target audience.

So, take the time to choose the right font for your business – it’s an investment that will pay off in the long run. Subtle differences in font, may have larger consequences in the communal physche.

Do you need to add consistency to your brand or review the strength of your typeface choices? Whether it’s consultation or actively creating brand guidelines, we can help. Contact us at Jili Allen Creative.