Here are some reasons why:
- Tangibility: Printed marketing materials are physical objects that customers can hold and touch. This creates a sense of tangibility and makes your brand more memorable. When customers receive a brochure or business card, they are more likely to remember your brand than if they simply saw an online ad.
- Credibility: Printed materials can lend credibility to your brand. A well-designed brochure or flyer can make your business appear more professional and trustworthy. This is especially important for small businesses that are trying to establish themselves in a competitive market.
- Targeted marketing: Printed materials can be targeted to specific audiences. For example, you can distribute flyers in a specific neighbourhood or hand out brochures at a trade show. This allows you to reach your target audience more effectively than online advertising, which can be seen by anyone regardless of their interest in your product or service.
- Brand awareness: Printed materials can help increase brand awareness. By distributing flyers, brochures, or business cards, you are putting your brand in front of potential customers. Even if they don't need your product or service right away, they may remember your brand when they do.
- Personalisation: Printed materials can be personalised to each customer. For example, you can include a customer's name on a brochure or business card. This creates a more personal connection with the customer and makes them feel valued.
By incorporating printed materials into your marketing plan, you can reach your target audience more effectively and increase brand awareness. So let’s discuss your project and get something tactile together that carries your message across in the most effective manner.
Print design comes in many guises so let’s find the ones that work for you. Contact us at Jili Allen Creative and let’s discuss your fabulous physical design plans.
