To quote a brilliant piece of writing by social media guru J.S. Stansel:
“Canva makes you a graphic designer the same way a microwave makes you a chef. Sure you can make a decent meal in minutes, but like a TV Dinner, it’s flavorless and bland. It homogenizes design. Everything designed on Canva looks like it was designed on Canva. Have you ever seen something that was created on Canva that made you sit up and say “wow?” The content is merely passable and mediocre at best. It’s hotel art, meant to look nice in the room and not offend anyone’s sensibilities…but not really stand out either”
We get it. Budgets are tight, resources are stretched, and there is definitely a place for Canva, but I would heartily argue that it should not be the cornerstone of your design department. The answer? Outsource your design work to fabulous freelancers like us.
While Canva and other DIY tools offer templates and pre-made designs, they can be limiting in terms of customisation and originality. Professional designers have the skills and experience to create unique, custom designs that are tailored to your brand and objectives. They can also provide valuable insight and recommendations based on their knowledge of design principles and trends, including upcoming trends as well as current trends, ensuring that your graphics are visually appealing and effective in a more long-term sense.
Never enough hours in the day? Designing graphics can be time-consuming, especially if you don’t have a background in design. By outsourcing this task to professionals, you can free up your time to focus on other aspects of your business, things that you are uniquely placed to deal with, and leave the designers (that’s us) to our day jobs. You can outsource design for a one-off piece of work, campaign, or on a more long-term ad hoc project basis, which can actually end up more cost-effective overall, and ensures you have the latest skills and ideas at your fingertips. No subscriptions needed here…
Did you know that consistent branding across all platforms can increase revenue by up to 23%? This is because customers are more likely to trust and engage with a brand that presents a cohesive image. Professional designers have the knowledge and skills to create high-quality graphics that are visually appealing and consistently on-brand, helping to strengthen your brand identity and recognition.
Our final push for the joy that is outsourcing your graphic design, is that you get so much more than meets the eye. Professional designers can offer a variety of complementary services, such as UX design, digital skills, illustration, packaging and more, allowing you to create a cohesive and comprehensive visual identity for your business. You’re not being templated, you’re not following the crowd – you’re at the top of your chosen designer’s tree. They can provide valuable insights and recommendations based on experience working with various clients and industries, helping you to achieve your design goals more effectively.
That microwave dinner is looking less appealing by the second… So next time you think of Canva, think again – could outsourcing produce better, more on brand results, and be time/cost-effective to boot? Give us a call and we’ll be happy to help create the graphic design equivalent of gourmet grub, just for you.