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Tag Archives: design for print

Your Story: Rebranding HR

StartsHere

Story Homes approached me at the beginning of the year regarding an internal rebrand for their HR department and communications.  Having gone on a research trip to their latest site in Lazonby, The Meadows, I ended up buying a home there! But that’s another story… We started with 5 concepts playing on different aspects of the Story brand.  It was … Continue reading

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Michelle Mone: the book launch

crest

I have worked with Michelle Mone OBE on and off for nearly 6 years; initially as Creative Designer, employed at MJM International, and then in a freelance capacity when Michelle went on to form her own ventures.  It was therefore great to attend the launch of her Autobiography this month, My Fight to the Top.  It was a star-studded event, … Continue reading

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Opt4 a change: re-energising a brand

Print

At it’s inception, community energy initiative, Opt4, had a brand in place that was falling a little flat and needed to be re-energised.  The logo didn’t communicate what it did to it’s potential customers, and the colours seemed a little confused and dull, with flat green, black and blue. Opt4 is a not for profit company that was set up in Penrith … Continue reading

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Annual Reports: time to make figures fabulous

Business report

It’s that time of year again where we are commissioned to produce the Annual Reports of various organisations.  I’m on a one-woman-mission to make this document more interesting and appealing rather than the standard list of facts, figures and functions from the previous tax year. I’ve seen many an Annual Report discarded on the empty seats of countless AGMs, and … Continue reading

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