The rebrand of Penrith Building Society hit the paper today and now we feel we can let you all into how it went down!
It’s all about you… Penrith Building Society is a mutual building society, established in Penrith since 1877, this historic establishment has been woven into the fabric of community life for generations. Specialising in mortgages, savings, protection and junior accounts, Penrith Building Society offer friendly advice and great rates.
How we helped… Penrith Building Society had an iconic identity involving the design of their original seal, but felt that they were becoming old-fashioned looking and wanted to refresh their look and feel to reflect the changing market, whilst retaining the traditional values that are so intrinsic in what they do. This rebrand has meant a complete overhaul of every item within the society, and therefore has been through market research and focus groups within the community at every stage. We worked with Lisa Coates at Acorn Marketing throughout the whole process and decided to focus on the 4 aspects of their product ranges and create ‘sub’ identities within their main brand. Design services have included:
- Complete rebrand including logo design and brand identity
- Web Redesign & Graphics
- Promotional materials; Posters, flyers, adverts, banners, etc
- Folders, holders and leaflets
- Business Stationary; business cards, letterheads, etc
- Interior design mock-up
- Rebranding of all in-house material
We’ll show some of our development work as well as the finished articles below. Their new website is coming soon, so watch this space!