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Opt4 a change: re-energising a brand

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opt4logoAt it’s inception, community energy initiative, Opt4, had a brand in place that was falling a little flat and needed to be re-energised.  The logo didn’t communicate what it did to it’s potential customers, and the colours seemed a little confused and dull, with flat green, black and blue.

Opt4 is a not for profit company that was set up in Penrith in early 2013 to help householders in Eden, and the wider county of Cumbria, to lower energy usage and help tackle the issue of fuel poverty. The funding for this initiative was provided as part of the Sustain Eden project, which is managed by Cumbria Action for Sustainability, and is funded by the Big Lottery Fund.

We love a rebrand, so we went through our usual process of initial concepts in black and white and developing these concepts through client feedback.  We then expanded on some of the concepts to show a suggestion of colour and how the brand could develop further, 3 of which are shown below.

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We wanted to add a vibrancy and an energy to the brand along with an instant understanding of what the company was all about. The main service Opt4 provides is an energy switching service for domestic utilities.  Alongside the rebrand, there was also an idea of what would constitute a leaflet and a banner to inform and market the initiative.

The final branding embraced colour and energy, with a distinct personality.  Including an energy saving lightbulb, graphic for their ‘energy health check’, and bold colour palette.

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