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Category Archives: Design for Product
The lingerie brand, Ultimo, is one of my oldest clients, and this month we celebrated the opening of new concession stores in House of Fraser. ‘Shop in shops’ have always existed for the brand, but this is their first foray into House of Fraser with a fully fledged ‘mat’. Ultimo launched with their new face and body at the beginning … Continue reading
Enesco, who also encompass Border Fine Arts create fabulous figurines and gifts for all occasions. I’ve been lucky enough to have some input into some of their projects and was delighted to see that Stags with style has now launched! Imagine a country house weekend for stags, add in a mix of traditional pursuits and the most elegant and refined … Continue reading
Utan is a self-tanning collection that aims to give you a beautiful tan and a lovely skin tone. I worked on the original launch of Utan back in 2010 when part of Ultimo, where it was stocked in department stores such as Harvey Nichols (see pic). Back then, the brand wanted to be big bold and bright; we used the … Continue reading
2014 has been a fabulous year, here’s just a handful of some of the projects completed this year.
No, no, I haven’t run a marathon, climbed Mount Kilamanjaro, or even managed to get to the other side of town in my current state, however, this Anneka-less challenge is based on article I recently read in Design Week, called ‘What Clients Really Want from a Designer’. According to this article, this consists of 5 main areas: Relevance, Challenge, a … Continue reading